Mean age of children was 4.3 (SD=0.8) years, 44.7% were male, and 85.3% were white, non-Hispanic. Facebook and participant referrals were also used for recruitment.Įligibility criteria included children aged 3–5 years, no condition significantly impacting food intake, and living with parent ≥3 days/week or every other week parent literacy RESULTS Participants were recruited (March 2014–October 2015) from community-based sites in two cities in New Hampshire, U.S., including pediatric outpatient clinics, federal assistance clinics, child care centers, and community and recreational events. 1 Despite manufacturers’ claims that the nutritional quality of foods advertised to children on TV is high, 4 the most frequently advertised SBCs exceed recommended sugar limits and thus fail to meet accepted nutrient standards.2, 3Ĭhild-directed TV advertisements are designed to attract children's attention with animation, Study Sample
Ready-to-eat, high-sugar breakfast cereals (SBCs) are heavily advertised on children's TV.1, 2, 3 More than $102 million is spent annually marketing SBCs to children on TV.
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